Layla Haddad
Editor-in-Chief, Gulf Search Central
Layla leads editorial at Gulf Search Central and has covered search marketing in the Gulf for over a decade.
Expertise
- International SEO
- Editorial strategy
- Arabic search
Articles by Layla Haddad
What Google’s AI Overviews Mean for Arabic Search in the GCC
AI Overviews are changing how Gulf users search in Arabic and English. Learn how publishers and brands in the GCC can stay visible, cited and clicked.
By Layla Haddad
E-E-A-T for Regional Publishers: Building Trust Signals
Practical ways Gulf publishers can show readers and search engines who writes their content, why they are qualified and how every article is produced.
By Layla Haddad
Voice Search in Arabic: Preparing for Conversational Queries
Spoken Arabic queries are longer, often in Gulf dialect and phrased as full questions. Here is how to structure content so it answers them clearly.
By Layla Haddad
Qatar’s Digital Market: SEO Opportunities for Growing Brands
Qatar is compact, affluent and highly connected. Here is why the market rewards brands that invest early in quality bilingual content and strong local SEO.
By Layla Haddad