Latest
The newest search marketing news, guides and research from across the GCC.
What Google’s AI Overviews Mean for Arabic Search in the GCC
AI Overviews are changing how Gulf users search in Arabic and English. Learn how publishers and brands in the GCC can stay visible, cited and clicked.
By Layla Haddad
Search Updates GCC Webmasters Should Watch This Quarter
A practical guide to the Google search updates GCC site owners should monitor each quarter, from core and spam updates to Consent Mode, and how to respond.
By Omar Al Mansoori
Arabic Keyword Research: Dialects, Transliteration and Arabizi
Gulf users search in Modern Standard Arabic, Khaleeji dialect, English and Arabizi. Learn how to research, group and target all four query styles.
By Omar Al Mansoori
Ramadan Search Trends: How to Plan Your Content Calendar
Search behaviour shifts before, during and after Ramadan in the Gulf. Plan your content calendar in phases to publish ahead of demand, not after it peaks.
By Sara Nasser
Saudi Vision 2030 and the Rise of Local Search Demand
New destinations, entertainment and services are creating fresh local search demand in Saudi Arabia. Here is how businesses can claim it early and keep it.
By Khalid Al Harthy
Google Business Profile Checklist for UAE Businesses
A practical checklist to make your Google Business Profile complete, bilingual and ready to rank in Dubai, Abu Dhabi, Sharjah and across the Emirates.
By Khalid Al Harthy
Hreflang for Bilingual Gulf Websites: A Practical Setup
Arabic and English versions, country targeting and RTL layouts: a practical guide to configuring hreflang on Gulf websites without the usual mistakes.
By Omar Al Mansoori
Core Web Vitals for Mobile-First GCC Audiences
Most Gulf browsing happens on mobile. Here is where to focus to improve LCP, INP and CLS on bilingual Arabic and English sites, and how to measure progress.
By Omar Al Mansoori
Google Ads in Saudi Arabia: Structuring Bilingual Campaigns
Should Arabic and English keywords share a campaign in Saudi Arabia? A practical structure for bilingual Google Ads, from targeting to reporting.
By Priya Raman
Snapchat and TikTok Ads for Gulf Gen Z: Where Budgets Are Moving
Young Gulf audiences increasingly discover products on Snapchat and TikTok. What that shift means for search, paid social budgets and measurement.
By Sara Nasser
GA4 Consent and Tracking Under UAE and Saudi Data Laws
UAE and Saudi personal data protection laws shape how you collect analytics. A practical look at GA4, consent banners and Consent Mode v2 for Gulf sites.
By Priya Raman
Schema Markup for Arabic Content: What Works
Structured data works the same in any language, but Arabic sites often get the details wrong. A practical checklist for schema markup on Arabic pages.
By Omar Al Mansoori
E-E-A-T for Regional Publishers: Building Trust Signals
Practical ways Gulf publishers can show readers and search engines who writes their content, why they are qualified and how every article is produced.
By Layla Haddad