Sara Nasser
Content & Social Editor, Gulf Search Central
Sara covers content strategy, social search and creator marketing across the GCC.
Expertise
- Content strategy
- Social search
- Creator marketing
Articles by Sara Nasser
Ramadan Search Trends: How to Plan Your Content Calendar
Search behaviour shifts before, during and after Ramadan in the Gulf. Plan your content calendar in phases to publish ahead of demand, not after it peaks.
By Sara Nasser
BreakingSocial Media
Snapchat and TikTok Ads for Gulf Gen Z: Where Budgets Are Moving
Young Gulf audiences increasingly discover products on Snapchat and TikTok. What that shift means for search, paid social budgets and measurement.
By Sara Nasser
Building an In-House SEO Team in Dubai: Hiring, Structure and Skills
A practical guide for Gulf brands bringing SEO in-house: which roles to hire first, how to structure the team and the skills that matter in Dubai.
By Sara Nasser