Latest
The newest search marketing news, guides and research from across the GCC.
Voice Search in Arabic: Preparing for Conversational Queries
Spoken Arabic queries are longer, often in Gulf dialect and phrased as full questions. Here is how to structure content so it answers them clearly.
By Layla Haddad
E-commerce SEO for White Friday and Ramadan Sales
How Gulf retailers can build seasonal sale pages that rank year after year, using permanent URLs, early publishing and bilingual content for each campaign.
By Priya Raman
Qatar’s Digital Market: SEO Opportunities for Growing Brands
Qatar is compact, affluent and highly connected. Here is why the market rewards brands that invest early in quality bilingual content and strong local SEO.
By Layla Haddad
Building an In-House SEO Team in Dubai: Hiring, Structure and Skills
A practical guide for Gulf brands bringing SEO in-house: which roles to hire first, how to structure the team and the skills that matter in Dubai.
By Sara Nasser
Kuwait and Bahrain: Small Markets, Big Search Intent
Why Kuwait and Bahrain deserve dedicated pages, keywords and campaigns rather than being folded into a regional GCC catch-all, and how to build them well.
By Khalid Al Harthy
Measuring AI Search Visibility: Metrics Beyond Rankings
Rankings alone no longer tell the full story. A practical framework for tracking brand visibility across AI answers and classic results in the GCC.
By Priya Raman
Oman’s Tourism Sector and Local Search: A Quick Primer
Hotels, tour operators and restaurants in Oman can win more direct bookings with a few local search fundamentals, from Google Business Profile to reviews.
By Khalid Al Harthy